I hate to admit it, but Tim Hortons, the Canadian version of Dunkin Donuts has classier marketing and advertising when put against it's afore mentioned American colleague.
For instance while we get :30 and :60 gems such as "Fritalian":
Canadians are getting sentimental and touching spots like this:
Honestly, doesn't that make you simultaneously reach for the Kleenex and call dad from your mobile phone?
Now, I'm not saying either one is superior to the other; I honestly think that both spots work for their respective audiences and convey the brand's personality well. All I'm saying is that i would much rather watch the Tim Hortons commercial... while drinking a cup of Dunkin Donuts coffee.
What can I say, Dunkin had me at hello. Actually, Dunkin had me at Fred the Baker in the 80s.
No comments:
Post a Comment