My job title at my high-tech company is Market Analyst; this does not mean, as the name suggests, that I analyze tha market and come back with my findings. No, no, no. In fact, it doesn't really have any bearing on what I do on a daily basis and, if I had it my way, I would change my title to something more apt.
Something like, "Advertising and Brand Minder," or "Corporate Marketing's Biggest Annoyance". These more encompass the day to day headache that is fast becoming my professional life.
I find glaring disconnects between brand standards and work produced by our corporate studio.
I yell and kick and scream, doing my best to force them to incorporate their own rules into design.
... and all of this is done over the phone or email in two languages.
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