06 June 2007

£400,000 Worth of Seizures

Apparently, the new logo for the 2012 Olympics in London is causing seizures when animated.

From The Daily Mail Online:
"As animated footage promoting the London 2012 Olympics is removed from its official website amid claims that it could trigger epileptic seizures, Sportsmail readers are giving the official 2012 logo the big thumbs-down.

Allegations have been made by the BBC that footage involving a diver plunging into a pool has already caused seizures.

The footage controversy follows widespread ridicule surrounding the 2012 logo. The bold, jagged £400,000 brand, which is a modern take on the Olympic colours, took a year to research, including consumer testing.

Organisers have hailed it as dynamic and vibrant, but other people have said it resembles a "toileting monkey" or a "broken swastika"."


A year of research and this is what they came up with? What sort of research did they do? Focus groups that consisted of 5-year olds and aging nazis?

FOR SHAME, LONDON, FOR SHAME.

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